7.10.25 Retail Investor Behavior and Flows
Retail investors are generally defined as non-institutional market participants who trade their own personal accounts rather than making trades as part of a larger financial institution. Retail investor influence over capital markets has increased as their collective trading makes up an increasing percentage of total volume.
The number of people opening investment accounts and doing their own trading ballooned during the pandemic. This was driven by a combination of factors, including technology and competition driving barriers to entry lower, government stimulus, and an increased collective focus on equity markets and associated
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